Graduate Diploma in Marketing - Invercargill

Qualification: Graduate Diploma
Level: 7

Intake1: 11 February 2019 to 08 November 2019


One year full time

Part-time study options also available

Location: Invercargill
Credits: 120

The Graduate Diploma in Marketing is a one year full time programme specialising in marketing.

The aim of the Graduate Diploma in Marketing is to give people who already have a degree, or extensive business experience, an opportunity to extend their knowledge in a specialised field, without having to complete a degree.

Compulsory papers                             

MKT372 Strategic Marketing Management

Elective Papers                                     

60 credits from the following list of papers:

CON359 Contemporary Issues

IBS360 International Business

ETH360 Business Ethics

MKT376 Event Management

HTM306 Sustainability in Tourism

MKT374 Applied Research Project – Marketing

45 credits from the following list of papers:                                  
MKT271 Consumer Behaviour

MKT273 Integrated Marketing Communications

MKT275 Marketing Management

MKT276 Services Management Marketing

RES280 Research Methods

Applied Research Project - Marketing - 30 credits (by POM or AL approval only).

This programme is eligible for the Zero Fees Scheme.

  • NO tuition fees
  • Direct material costs of just $60 per paper (GST inclusive)

International Fees can be found here.

Students who have completed the Graduate Diploma in Marketing will have developed skills and knowledge in that specialist business area. The programme provides the theoretical, practical and professional skills appropriate for employment or further study in the sector.

Graduates will be qualified to work in a range of marketing positions, and business consulting in many industries.

Applicants must have obtained at least an undergraduate degree in any discipline or be a mature student aged at least 20 years and supply evidence of at least three years' relevant work experience.  Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements.  The Programme Operations Manager will use this information to assess whether the applicant is likely to successfully complete the graduate diploma programme.

Language Requirements

Applicants from countries with an annual student visa approval rate of at least 80 percent, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having passed an NZQA approved English Proficiency Assessment, or one of the following tests of English language competence in accordance with the NZQA rules below:

  • IELTS test – Academic score of 6, with no band score lower than 5.5
  • TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
  • TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 20)
  • University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill
  • NZCEL – Level 4 with the Academic endorsement
  • Pearson Test of English (Academic) – PtoE (Academic) score of 50
  • City and Guilds IESOL – B2 Communicator with a score of 66

Applicants from countries with an annual student visa approval rate below 80 per cent, whose first language is not English, or who come from a country where the language of instruction in schools is not English must provide evidence that they:

  1. Have gained NCEA Level 3 and met New Zealand University Entrance requirements or
  2. Hold a bachelor’s degree of at least 3 years from New Zealand, Australia, Canada, The Republic of Ireland, South Africa, United Kingdom or United States of America or
  3. Have achieved a Certificate in English Language Teaching to Adults, CELTA or
  4. Have achieved one of the English Language competence tests  specified  above

Every candidate for the qualification of Graduate Diploma in Marketing, is required to follow to the satisfaction of the Board of Studies, a programme of study for a minimum period of one year. Each year of study comprises two 17-week semesters.

The overall programme of study for every candidate requires 120 credits for successful completion of the qualification.

Individual papers may have specific pre-requisites or other knowledge/skill requirements, which may be required to be satisfied by students.

Semester 2, 2018

NOTE: Students are required to attend both weekly sessions                                              

Papers begin on the 9th July and run through to the 9th November (two week break from 10th - 21st September) Papers, times, locations are subject to confirmation and change                                                                                                                                          

MKT273 Integrated Marketing Communication      
Monday               4-6.30pm            B2:38    
Wednesday          4-6.30pm            B2:38

MKT275 Marketing Management 
Monday               1-3.30pm            B2:31    
Wednesday          1-3.30pm            B2:31

MKT376 Event Management        
Monday               9-11.30am          B2:38    
Wednesday          9-11.30am          B2:18*

CON359 Contemporary Issues     
Tuesday              6-8.30pm            B2:31    
Thursday             6-8.30pm            B2:32

ETH360  Business Ethics  
Thursday             9.30-12noon        B2:31    
Friday                 1-3.30pm            B2:31

IBS390  International Business   
Monday               4-6.30pm            B2:18    
Wednesday          4-6.30pm            B2:18

MKT372 Strategic Marketing Management
Tuesday             3.30-6pm            B2:18    
Thursday             3.30-6pm            B2:18

MKT374 Applied Research Project - Marketing      

ICE360   Industry Consultation   

Textbook List 2018 - to be advised

Please note that textbooks need to be ordered at least 3-4 weeks prior to the commencement of your study