Graduate Diploma in Marketing - Invercargill

Qualification: Graduate Diploma
Level: 7
Dates:

2020 Semester 1: 10 February to 13 November

2021 Semester 1: 15 February to 25 June

2021 Semester 2: 12 July to 19 November

Duration:

One year full-time,

Part-time study is available

Location: Invercargill
Credits: 120

Do you like the thought of "getting customers in the door"?  Do you have the ability, either verbally, written or online to make a product sound appealing? Maybe it’s time to continue your undergraduate study and advance your knowledge in marketing.

If you already have experience but you want to specialise in this expansive area of expertise that encompasses many different focus areas, then this course could be your ticket to paradise.

Marketing as an industry offers incredible job diversity. Companies in every sector use marketing campaigns to drive their business which means you will be able to work for a variety of companies; you might work for non-profit organizations, multimillion- dollar businesses or small start-ups. 

The Graduate Diploma in Marketing is a well-balanced course that will give you a solid grounding in the key areas of market management. This one year full-time ( or up to five years part time ) programme will teach you to:

  • communicate with customers,
  • build brands,
  • enhance your customers' experiences
  • deal with the intricacies of marketing online and to international audiences.

Compulsory papers                             

MKT772 Strategic Marketing Management

Elective Papers                                     

60 credits from the following list of papers:

CON759 Contemporary Issues

ETH760 Business Ethics

HTM706 Sustainability in Tourism

IBS790 International Business

MKT774 Applied Research Project – Marketing 30 credits (by programme leader approval only)

MKT776 Event Management

WPE700 Workplace Experience

45 credits from the following list of papers:                       

MKT671 Consumer Behaviour

MKT673 Integrated Marketing Communications

MKT675 Marketing Management

MKT676 Services Management Marketing

RES680 Research Methods

 

This programme is eligible for the Zero Fees Scheme.

  • NO tuition fees
  • Direct material costs of just $505 (GST inclusive)

International Fees can be found here.

Graduates will be qualified to work in a range of marketing positions, and business consulting in many industries.

Some possible jobs in this field that you might pursue in the future include: Marketing manager, Marketing specialist, Sales representative, Digital marketing specialist, Product marketing manager or Communications manager.

Applicants must have obtained at least an undergraduate degree in any discipline or be a mature student aged at least 20 years and supply evidence of at least three years' relevant work experience.  Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements.  The Programme Leader will use this information to assess whether the applicant is likely to successfully complete the graduate diploma programme.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand,,Australia,Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment


IELTS test - Academic score of 6 with no band score lower than 5.5
TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill.
OET - Minimum of Grade C or 200 in all sub-tests
NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic)
Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill
Trinity ISE - ISE II with no less than distinction in any band

* New versions of some NZCEL qualifications, and in some cases new qualifications, were published on 13 June 2017. These are intended to replace pre-existing versions and qualifications, which have been given expiring status until discontinued on 31 December 2019. (a) denotes expiring (b) denotes current

Every candidate for the qualification of Graduate Diploma in Marketing, is required to follow to the satisfaction of the Board of Studies, a programme of study for a minimum period of one year. Each year of study comprises two 17-week semesters.

The overall programme of study for every candidate requires 120 credits for successful completion of the qualification.

Individual papers may have specific pre-requisites or other knowledge/skill requirements, which may be required to be satisfied by students.

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