Bachelor of Applied Management (Applied Management major) - Invercargill

Qualification: Degree
Level: 7

11 February to 8 November 2019 - Applications close 28/01/2019


Invercargill campus currently offers Year 3 of this degree

Location: Invercargill
Credits: 360

Students who have completed the New Zealand Diploma in Business (Level 5) and New Zealand Diploma in Business (Level 6) can credit their studies into the Bachelor of Applied Management Year 1 and Year 2 and may be able to continue with Year 3 of the degree.

Please discuss this option with the programme manager. 

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally or internationally.

This degree programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal and problem solving skills) in addition to the development of specific business knowledge and skills.

Invercargill campus currently offers Year 3 of this degree 

Students who have completed the New Zealand Diploma in Business (Level 5) and New Zealand Diploma in Business (Level 6) can credit their studies into the Bachelor of Applied Management Year 1 and Year 2 and may be able to continue with Year 3 of the degree.

Please discuss this option with the programme manager. 

Year Three: 120 credits
Compulsory papers: MGT301, 302, 303, 309 (15 credits each) and one of: MGT310 or MGT320 (30 credits)
Elective papers: 30 credits made up of two additional papers from the Year 2 or Year 3 elective lists: MGT201, 202, 204, 206, 207, 208, 209, 210, 211, 212, 213, 214, 216, 217, 220, 221, 222, 223 or MGT304, 305, 306, 308, 312. (15 credits each)

Paper Descriptions

Year 3 compulsory papers

MGT301 Business Ethics (Level 7) 15 credits  

This paper aims to provide participants with an understanding of ethical reasoning. Participants will learn to identify ethical issues and evaluate ethical theories as they are applied to various contexts with a particular emphasis on business.

On successful completion of this paper, students will be able to: critically assess key ethical theories and principles; examine and research ethical issues; critically evaluate and apply a variety of ethical theories and principles to ethical problems; critically assess ethical theories and principles and their use in business and formulate strategies to assist businesses with ethical conduct.

MGT302 Contemporary Issues (Level 7) 15 credits

This paper provides students with the opportunity to demonstrate an advanced knowledge and understanding of various marketing / management / accounting theories and practices applicable to profit and/or non-profit organisations, which reflect the key contemporary issues faced by organisations. Students will be able to identify, consolidate and evaluate strategic issues studied in earlier parts of the degree and within the current business environment.

On successful completion of this paper, students will be able to: examine and critique contemporary issues relating to organisations and demonstrate familiarity with relevant published works; critically reflect on identified contemporary issues facing a specific organisation, including assessing the relevance and potential impacts; analyse information needs and recommend appropriate data gathering processes to aid organisational decision-making and planning, for an identified contemporary issue facing a chosen organisation and determine the research area for either their dissertation or advanced research project.

Year 3 compulsory papers for Applied Management major

MGT303 Strategic Management (Level 7) 15 credits

This paper provides students with an insight into how to think strategically in order to gain strategic advantage and to add value to an organisation.  Students apply strategic management principles to simulated and actual business situations to develop their critical thinking skills.
On successful completion of this paper, students will be able to: critically evaluate theories that have influenced approaches to strategic management; analyse an organisation’s internal and external environment; critically evaluate strategic options for specific organisations; assess factors that influence the effectiveness of strategy implementation and evaluate strategic performance.

MGT309 Relationships, Influence and Leadership (Level 7) 15 credits

 Students will be able to recognise and maximise their role in influencing decision makers and understand how to use influential tactics; they will understand some of the theories attached to influencing decision-making and know when to apply these to situations; leadership and its qualities as opposed to management, will be examined as will the relationship between leaders and those who seek to influence them.

On successful completion of this paper, students will be able to: analyse the theory/ies behind influence in the corporate and governmental sense; examine their role in a sphere of influence; critique tactics for effective influence; critically analyse and justify own leadership style for further development; critically evaluate interactions between different agencies and sectors and research and apply appropriate influential arguments in a given situation.

Choose either MGT310 or MGT320:

MGT310 Management Dissertation (30 credits)

This paper provides students with an opportunity to conduct advanced research into an aspect of management theory or practice by integrating the body of knowledge learnt in management papers.

On successful completion of this paper, students will be able to select a current management issue or applied management problem and formulate an appropriate research objective and research question, plan, organise and implement a research project, select and apply appropriate research methodologies, collect, analyse and interpret research data, write a research report to a professional standard, make an oral presentation of the management-related research project and answer relevant questions raised. 

You are expected to: 
Identify and Investigate a current management issue based on personal interest, benefit to an organisation, popular topic or a gap in research you have identified


  • Select a current management issue or applied management problem and formulate an appropriate research objective and research question.
  • Select and apply appropriate research methodologies.
  • Collect, analyse and interpret research data.
  • Write a research report to a professional standard.
  • Make a research poster to present your research work
  • Undertake an oral defence presenting key points from your research report and answer relevant questions raised.


  1. Introduction and Literature Review
  2. Final Research Report
  3. Research Poster
  4. Oral defence (via Skype)
  5. Reflective Journal

Total Word Count
Approximately 12,000 words

MGT320 Internship (30 credits)

This paper provides students with an opportunity to become familiar with the micro and macro operating environments of an organization and to apply the knowledge and skills acquired throughout the course of their degree study.  Using knowledge and skills gained in the first two years of the degree, students will be enabled to present a development/problem-solving proposal in an area relevant to the internship organization. Students will also gain reflective skills through the reflection on the internship and how their personal and professional managerial skills have developed and broadened.

On successful completion of this paper, students will be able to, critically evaluate an organisation’s corporate direction, main activities, and identify and evaluate the internal environment of the internship organisation, evaluate the organisation’s operating environment and the role of the internship organisation within the industry, assess and rationalise to all stakeholders significant issues confronting the internship organisation, specifically an aspect of concern or interest to the organisation’s operation or management, conduct and critically evaluate primary research regarding the specific aspect to be stated, distinguish between critical and non-critical factors impacting on the problem/development, evaluate information and make recommendations for specific development/problem, consider and assess issues for implementing recommendations, critically assess the dilemmas, challenges and problems faced, and how these issues were resolved during the internship, critically evaluate how the knowledge and skills acquired during the degree programme were adapted into practical situations.

You are expected to:
Identify and Investigate a current management issue within your internship organisation


  • Find an internship placement (this can be in your existing workplace)
  • Collect both primary and secondary information to investigate a significant management issue within the organisation
  • Make recommendations based on the findings and present a development/problem solving proposal
  • Present the reflections and evaluations of the internship project and answer relevant questions raised.


  1. Introductory Report (based on the organisation)
  2. Proposal Report including Negotiation Evidence
  3. Research and Strategy Report
  4. Journal
  5. Presentation (via Skype)

Total Word Count
Approximately 12,000 words

Year 3 elective papers for Applied Management major

any 2 electives from either the year 2 or year 3 lists not already taken*:

MGT304 Strategic Marketing Management (Level 7) 15 credits 

This paper provides students with a comprehensive understanding of marketing strategy relevant to contemporary organisations and markets.

On successful completion of this paper, students will be able to: critically interpret the nature and scope of marketing strategy; critically analyse the key principles of marketing strategy development; critically evaluate the processes for successful marketing strategy implementation; conduct a strategic market analysis; conduct a strategic customer analysis; conduct a strategic environmental analysis, including the application of scenario planning; compare and contrast marketing strategies for new and growth markets; recognise marketing strategies for hostile and declining markets; appraise the causes and patterns of business failure and marketing’s roles in a business turnaround programme and critically discuss the key emerging issues in modern day marketing strategy.

MGT305 Advanced Event Management (Level 7) 15 credits

 Students will analyse events and develop an event concept through the planning and development stages, including the proposed marketing and management of it; they will critically evaluate the success or otherwise of an event and reflect on various elements of event management.

On successful completion of this paper, students will be able to: critically evaluate various events; critically evaluate the event planning process; critically analyse and evaluate the different components involved in organising an event; assess consumer behaviour principles and apply them to planning an event; critically analyse and evaluate the different components involved in running an event; critically assess possible problems within an event; propose strategies to minimise associated risks; plan an event; evaluate and critique an event and reflect on event management practices and components in relation to event.

MGT306 Reputation and Brand Management (Level 7) 15 credits

 This paper provides students with an understanding of what the components of reputation and brand are and how these are protected in a corporate setting; students will also be able to develop strategic tactics for brand protection.

On successful completion of this paper, students will be able to: critically analyse a brand and its components; appraise the meaning and value of reputation in a political context; evaluate brand benefits – tangible and intangible; analyse and debate the capital worth of brands; develop and justify strategies for brand protection and critically evaluate strategic tactics for brand protection.

MGT308 Advanced Digital Marketing (Level 7) 15 credits 

  • Recommended: It is highly recommended that students intending to study MGT308 have previously studied MGT208 Digital Marketing.

This paper provides students with specialised knowledge with regards to the application of the digital world as it applies to the marketing environment; students will critically evaluate the way in which the digital environment has changed the delivery of marketing solutions to create value in the modern business environment.

On successful completion of this paper, students will be able to: analyse current and future digital trends; critically evaluate the contribution of digital tools, business models or platforms to the contemporary business environment; analyse and justify the key features that a business should consider when selecting digitally based solution to create customer value; examine the impact of technology on the marketing mix; evaluate the role of digital solutions when combined with innovative breakthroughs to the market; critically evaluate a digital tool, model or platform currently being used by a business and develop and justify a strategic digital marketing plan for a business.

MGT312 Advanced Human Resource Management (Level 7) 15 credits

Students will develop an understanding of the ways in which human resource management supports an organisation in achieving its strategic goals.

On successful completion of this paper, students will be able to: evaluate demographic trends in New Zealand’s workforce and the implications for organisations and the human resource function; design a recruitment and selection process that is linked to an organisation’s human resource strategy and business strategy; evaluate current approaches to employee professional development and assess how they support an organization in meeting its strategic objectives; evaluate the factors that affect employee engagement; research the link between employee engagement and organisational results and discuss the implications for the HR function; evaluate current schools of thought in the area of reward and discuss the link between business strategy and reward and appraise and debate how technology can support and enhance the HR function.

*Elective papers to be approved by programme manager.

The Zero Fees Scheme applies to this course, so there are no tuition fees as long as you are a New Zealand citizen, resident/permanent resident (residing in NZ), BUT there is a student direct material cost per credit of study undertaken, plus a non-refundable administration fee of $50.00 for each application processed, and the required textbook/s listed below. You must maintain satisfactory academic progress to retain your Zero Fees Scheme entitlement.

Zero Fees Scheme – applies to NZ citizens and residents/permanent residents (residing in NZ). 2019 Cost (NZ$) $7.50 per credit + admin cost $50.00 per application (e.g. $750.00 for 100 credit course) - includes GST

International Students $18,000 for the full year of study

Fees must be paid by the due date shown on the invoice.

Withdrawals & Transfers

  • Early withdrawals within the first week of the intake starting are entitled to a full refund of the Student Direct Material Costs but not the non-refundable administration fee of $50.
  • Withdrawals have to be requested within 75% of the intake, withdrawals after the early withdrawal date are not eligible for a refund.
  • Transfer requests have to be within the first two weeks of the intake starting and will incur a $50 transfer fee. Transfers can only occur to a subsequence intake within the same calendar year.

All SIT2LRN courses are approved by Studylink. Any queries regarding Studylink allowances, loans, and terms and conditions should be made directly to Studylink on 0800 88 99 00 or

At the completion of the programme, the students will:

  • Demonstrate knowledge and skills relevant to the various areas of applied management, including key ideas, principles, and concepts associated with the theory and application of papers;
  • Be confident, capable, and professional practitioners and learners;
  • Gather and assess information from a variety of sources, undertake analysis of this data, and use this to solve problems;
  • Be able to think critically, analyse relevant issues, and discuss these within the context of management in a logical and competent manner;
  • Understand, apply, and communicate principles and concepts within the applicable management sector; and
  • Have developed professional knowledge and applied skills appropriate for the needs of clients within the applicable management sector.

In addition to the skills listed for the overall programme, graduates from the Bachelor of Applied Management with an Applied Management major, will critically analyse strategic issues facing organisations, and develop and implement policies and procedures in the areas of operations, management, and financial management. They will employ reflective practices to solve problems both independently and as part of a team, and collect, critically analyse and communicate information effectively.

Educational Pathways

Further educational opportunities for graduates may include enrolling in postgraduate study, for example the SIT Postgraduate Diploma in Business Enterprise.

Employment Pathways

Graduates will be qualified to work in a range of management disciplines in both the public and private sectors, including production management, general management and project/ contract management.

Prospective students for the programme must meet at least one of the application and selection criteria below:

Applicants under 20 years of age:

University Entrance – NCEA Level 3

Three subjects – at Level 3, made up of:

  • 14 credits each, in three NZQA University Entrance approved subjects, and
  • Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and
  • Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of all three numeracy unit standards (26623, 26626, 26627 – all three required).

Applicants over 20 years of age:

Be at least 20 years of age when the programme begins, and provide evidence of aptitude or appropriate work experience.

Completion of an external or overseas qualification, which is considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.

Each year of study must be successfully completed before moving on to the next year of the programme.

All prerequisites must be met for individual papers.

Language Requirements

Applicants from countries with an annual student visa approval rate of at least 80 percent, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having passed an NZQA approved English Proficiency Assessment, or one of the following tests of English language competence in accordance with the NZQA rules below:

  • IELTS test – Academic score of 6, with no band score lower than 5.5
  • TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
  • TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 18)
  • University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill OET at Grade C in all sub-tests
  • NZCEL – a) expiring b) current; a) Level 4 (Academic) b) Level 4 (Academic)
  • Pearson Test of English (Academic) – PtoE (Academic) score of 50
  • City & Guilds IESOL – B2 Communicator with a score of 66
  • LanguageCert – C1 Expert IESOL (LRWS) with PASS

An NZQA approved English Language proficiency test, where the student has achieved an outcome that is equivalent or better than those scores listed for Internationally recognised English language proficiency tests above in relation to the level of intended programme of study, or

Completion of all primary education and at least three years’ secondary education at schools with English as the language of instruction, or

Completion of five years of secondary education at schools with English as the language of instruction.

Applicants from countries with an annual student visa approval rate below 80 per cent, whose first language is not English, or who come from a country where the language of instruction in schools is not English must provide evidence that they:

  1. Achieved NCEA Level 3 and met New Zealand University Entrance requirements, or
  2. Been awarded a Bachelor Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours Degree, Postgraduate Certificate, Postgraduate Diploma, Master’s Degree or Doctoral Degree with English as the language of instruction, from tertiary education providers from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States, or
  3. Been awarded the Certificate in English Language Teaching to Adults, CELTA, or
  4. Have achieved one of the English Language competence tests specified above within the two years preceding the proposed date of enrolment.

Full time study is classed as completing 60 credits per intake. Full time acceptance into the programme is at the Programme Manager’s discretion. Students who study full time for two intakes per year will complete the qualification (with one major) in three years.

The number of credits selected for part time study should depend on work, family, and other commitments. The recommended maximum number of credits per intake, compared to working hours, are:

  • Working 37 + hours per week = enrol in a maximum of 30 credits per intake
  • Working 20 – 37 hours per week = enrol in a maximum of 45 credits per intake
  • Working fewer than 20 hours per week = enrol in a maximum of 60 credits per intake (full time study).

This is a guide only and will differ from student to student due to individual circumstances.

Students studying part time have a maximum of 10 years in which they can complete the qualification.

Cross credits, credit transfers, and recognition of prior learning

Please refer to the Academic Support page on our website for details regarding cross credits, credit transfers and recognition of prior learning:

Additional information

  • As a guideline, one credit equates to approximately 10 hours study within an intake period.  Click HERE to download a Study Load Calculator (spreadsheet).
  • All papers selected within a particular intake must be completed within that intake unless a transfer is requested (conditions apply; see FAQs).
  • Online enrolments are on a year by year basis and students are welcome to apply for multiple intakes in one enrolment.  Further enrolment is the responsibility of individual students.  There is no automatic enrolment rollover. 

All SIT2LRN courses require you to have a computer and internet access. Students are required to use their SIT webmail only for all SIT2LRN communications. All course materials and information, including assessments and due dates, are located on the online Blackboard system. Once you have been accepted into a programme you will receive an Important Information Booklet that includes information that you can use to familiarise yourself with our online Blackboard learning environment. From the intake start date you will have access to the online course materials to work through.

Facilitator Assistance: During the enrolled intake period, students have email access to Facilitators, who endeavour to respond to emails within 48 hours (week days only). All students are required, within the first two weeks of an intake, to send an email to their Facilitator confirming their start on the programme of study. Students who have not emailed their facilitator or embarked upon their course of study by the end of the 2nd week of an intake, will be Faculty Withdrawn from the programme. Such withdrawals may impact on future access to SIT Zero Fees Scheme and Student Direct Material Costs are still liable for payment.

Progress reports are sent out 6-8 weeks after the end of each intake.

We recommend students new to SIT2LRN read through the Frequently Asked Questions section of our website for further study and enrolment information.

Please use the following checklist to ensure that all relevant information and documentation has been included. Remember, your application will be assessed based on the information that you provide us with.  Processing of your application will be delayed if we need to come back to you for missing information.

  • I have read all sections of the Programme Information on this page
  • I have read the SIT2LRN Frequently Asked Questions section
  • I have met all admission criteria for the programme (found under Application Criteria)
  • I have met all the criteria for individual papers (found under Course Content)
  • I have selected the paper(s) I wish to study
  • I have selected intake(s) (I have selected alternate intakes rather than overlapping intakes)
  • Year one papers must be completed before commencing year two papers and year two papers must be completed before commencing year three papers
  • I know my intended payment method
  • If my organisation/company is paying for my studies, I have a completed and approved purchase order to attach to my online application.  I am aware that should my organisation or company not pay my fees, these will become my responsibility.
  • I have completed and will attach a cross credit form (if applying for a cross credit)
  • New students – I have provided an active NSN in the name I am enrolling in or I have verified ID and will attach it to my online application.
  • New students – I will attach academic documentation (NZQA record of achievement/academic transcripts/certificates).  These do not need to be verified. (If you do not have any academic documentation to support your application, please attach a comprehensive CV outlining your education and work experience).
  • I have computer access,  an Internet connection and access to software to create electronic documents e.g. Microsoft Word or Open Office

What is the Zero Fees Scheme?

The Zero Fees Scheme means we do not charge tuition fees. However, there is a Student Direct Material Cost that you need to pay and a non-refundable administration fee. The administration fee is for processing your application and the Student Direct Material Cost gives you secure access to Blackboard® our online learning environment and to student support services throughout your study with us.

Who qualifies for the Zero Fees Scheme?

  • A New Zealand citizen completing the full qualification or 
  • An Australian citizen/New Zealand Resident or Permanent Resident who will be residing in New Zealand for the duration of your enrolment.

Instructions to help you with your application:

  1. Read the Programme Information on this page and the SIT2LRN Frequently Asked Questions and find out if you meet the application criteria for both the programme and the unit/s you wish to study.
  2. Check your eligibility for Zero Fees. If you are not eligible to study under this scheme, please call
    0800 748 257 for further options.
  3. Complete your online enrolment checking that:

If you are a new student …

  • Provide an active NSN number in the name you are enrolling in (contact NZQA on 0800 697 296 to get your NSN number if you do not know it);
  • And you do not have an active NSN, then attach a copy of your verified ID in the name you are enrolling in.
  • And you are a Resident or Permanent resident of NZ, please provide a copy of proof of residency;
  • Attach all academic documentation to support your application including copies of any certificates of courses you have undertaken / NZQA record of achievement / transcripts / CV;

Attach supporting documents as required and outlined on the previous page.

  1. Please check that you have included all the required information and supporting documents.  Your application will be assessed based on the information that you provide.  Missing information will delay the processing of your application.
  2. Please scan and email all additional documentation to

What happens next?

  • You will receive an automatic email confirmation when we receive your online application. Processing may take up to three weeks. However, we will get in touch with you sooner if we require further documentation.
  • Once your application has been accepted you will be sent a conditional offer of acceptance with an invoice and instructions on how to make payment.
  • Once we have received your payment (or if you have opted to pay by Credit Card, Student Loan or Purchase Order) you will be sent an Enrolment Confirmation Letter and Important Information Booklet. Closer to the start of the intake you will receive a Time To Get Started Letter which will give you all the necessary information, tools and guidance to start your study with us.

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Bachelor in Applied Management, Applied Management Major, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 360 credits as specified in the programme schedule. The timeframe for completion of this programme is ten years.

Assessments for this programme may include, but are not limited to:

  • Tests
  • Assignments
  • Case studies
  • Presentations
  • Reports
  • Final examinations

Third year students may also be required to complete a research proposal, literature review, research report, and/ or presentation as part of their Dissertation or Internship.

All requirements for assessment must be submitted by the advised time and date. Late assignments will not be accepted unless an extension has been requested by the student and granted by the facilitator, in writing, before the due date.

For more information on required and recommended textbooks for this course please refer to the textbook list here

Please note that textbooks need to be ordered at least 3-4 weeks prior to the commencement of your study