Study Marketing & Management at SIT

Students studying Management and Applied Management will learn about existing business management practices and the development and implementation of strategies to alter, improve or streamline them.

Applied management theory can involve the research and use of emerging technologies and new business theories where students will have the opportunity to investigate the application of these theories to business. Specialisations in areas such as Marketing and Event Management offer an in-depth study of the application of theories to these disciplines.

Our newest programme, the Master of Applied Management, is aimed at management practitioners and recent graduates, wishing to undertake an advanced programme of study in order to prepare for further study or to assist with obtaining a more senior position. Public and private sector organisations employing graduates of the Master of Applied Management will benefit from the advanced knowledge and capabilities (including analytical, managerial and research) that the graduates have acquired during their programme of study.  This programme is offered on the Invercargill campus and also by SIT2LRN distance learning.

Southern Institute of Technology (SIT) has strong links with local businesses and focus on creating opportunities whereby our students can obtain real world experience before they graduate.

Our high quality programmes will equip you with the knowledge and skills required to succeed in business, marketing and management. The teaching staff have extensive experience, combined with excellent academic backgrounds and strong links with the professions.

We know that our programmes will challenge you, but that you will feel supported and excited about your future.

Programmes in Marketing & Management at the Queenstown campus

Click on a circle in the table below to see the courses offered in each subject/qualification combination.

Masters Postgraduate Dip/Cert Graduate Dip/Cert Degree Diploma Certificate Short Course STAR / Gateway*


OGraduate60Marketing & Management7Queenstown
Masters Postgraduate Dip/Cert Graduate Dip/Cert Degree Diploma Certificate Short Course STAR / Gateway*

* STAR/Gateway programmes are only offered to NZ Secondary Schools

Show All Campuses

Programme Profiles

Student Profiles

Marketing & Management courses at the Queenstown campus

Click a title in a grey bar below to see more information about that course.

One year fulltime
Up to five years part-time
Intakes are nine weeks long

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

The aim of the Graduate Diploma in Event Management is to provide students who already have a degree, or extensive applicable experience, with advanced theoretical and applied knowledge in Event Management, which can be used in professional practice or further advanced study in this area.

Course Details
Show All Campuses