Study the Bachelor of Screen Arts Content Creation Major and be a part of a creative team that designs and develops rich storytelling experiences for a range of diverse clients. You will be part of a creative team development community which values collaborative practices and creative driven solutions. You will develop practical skills multidisciplinary skills to be able to design custom solutions for your clients. Designing and developing rich experiences with an audience focus. You will be able to work on both solo and collaborative projects so you are exposed to a wide variety of skills and experiences which will prepare you for rewarding and creative future in the content creation field.
Three years full-time,
Part time study is available.
February - November
This programme is eligible for the Zero Fees Scheme.
International Fees can be found here.
The Bachelor of Screen Arts is a three-year programme that allows you to express your creativity using the latest digital technology.
It will develop your creativity and technical abilities that are well sought after in this rapidly changing industry. You will be encouraged to develop individual projects which have distinctive conceptual, aesthetic and technical outcomes.
The Digital Content Creation major focuses on developing your creativity and technical skills in digital content.
You will learn:
While technology moves rapidly the skills in critical thinking, research, development, leadership, and storytelling are universally transferable and will give students a foundation which will endure the changing technologies.
Other majors in the Bachelor of Screen Arts:
Bachelor of Screen Arts (Digital Content Creation)
Year One
BSA 503 - Cross-Disciplinary Workshops
Students will participate in cross-disciplinary workshops to gain an understanding of real-world creative industry practice and communication. Students will be introduced to industry-specific techniques, gaining knowledge and skills required to participate as part of a team. Students will develop research skills to identify and demonstrate historical and theoretical practice. Students will document and analyse the progression of their projects.
BSA 542 - Studio Digital 1
Students will be introduced to the fundamentals of design within the current creative industries. Students will complete projects that meet the requirements of a design brief, implementing various software solutions to develop an understanding of how to read and use imagery. Students will also explore and create digital artworks which apply the fundamentals of design principles. Students will investigate and a diversity of historic and contemporary digital design practices.
BSA 501 - Introduction to Filmmaking
Students will gain practical hands-on skills and develop techniques to be able to effectively use cameras, lighting and audio equipment involved in visual story telling for film. Students will explore a variety of techniques and apply skills to critically assess how to use these tools to greatest effect in various situations and to enhance storytelling.
BSA 550 - Film Editing
Students will explore and develop an understanding of the aesthetics, concepts and practicalities of combining moving images in film. Students will be introduced to fundamental post-production tools, software, and editing techniques that serve narratives.
BSA507 - Transmedia 1
Students develop a basic understanding of how audiences are engaged through storytelling across multiple media platforms. Students will research the use of a variety of media platforms and storytelling devices. Students will produce a basic transmedia concept and explore its potential distribution, evaluating and documenting effectiveness in reaching target audiences. Students will also explore and evaluate contemporary transmedia practices.
BSA 532 - Studio Photography 1
Students will be introduced to the latest processes and techniques of digital photography. Students will complete projects using various practical techniques and software solutions to develop an understanding of how to read and use digital photographic imagery. Students will also explore and create digital photographic artworks while developing a basic technical ability. Students will?gain knowledge of the field through the investigation and analysis of diverse, contemporary and historical photographic practices.?
BSA529 Storyboarding
Students will be introduced to the process of drafting and planning story driven short form screen arts projects. Students will learn basic screenwriting skills for short form narratives and how to design for a target audience. Students will gain an understanding of the creative process and apply visual language and film grammar to produce a completed storyboard and animatic project for the creative industries.
Year Two
BSA 603 - Cross-Disciplinary Workshops 2
Students will participate and collaborate across disciplines to engage in a series of innovative and contemporary creative industry driven projects. Students will collaborate developing skills in versatility and adaptability within a visually creative environment. Students will research and develop an analytical understanding of emerging disciplines within the creative industries. Students will research and develop communication skills in leadership, decision-making, and group dynamics.
BSA 642 - Studio Digital 2
Students will extend their understanding of project-focused research through creative industries practices. Within their fields, students will develop a body of work that reflects an in-depth investigation relevant to their research focus. Students will gain an understanding of the practical and theoretical implications of proposing, developing, and resolving a creative industries project. Students will engage in historical and contemporary research relevant to their research focus. Students will demonstrate experience evaluating a range of practical and digital materials and processes to engage with target audiences. Students will also utilise documentation as a key research method.
BSA 632 - Studio Photography 2
Students will further develop their skills in the?latest?processes?and techniques of?digital photography. Students will complete projects?using?various practical techniques and software solutions to hone an understanding of how to read and use digital photographic imagery. Students will also produce digital photographic artworks developing?an advanced technical capability in the production and manipulation of photographic images.?Students will?gain knowledge of the field through research and the inclusion of diverse, contemporary,?and historical?photographic practices.
BSA670 - Transmedia 2
Students further develop their?understanding of how transmedia practices engage storytelling across multiple media platforms. Students will?research and evaluate?relevant transmedia practices in terms of their specific use of?media platforms and storytelling devices. Students will produce a?compelling, integrated?transmedia project. Students will research, design, and execute a transmedia concept. Students will evaluate and use documentation to articulate the projects effectiveness to communicate a single narrative to target audiences.
BSA 605 - Content Creation
Students will research and?develop key marketing skills to produce content to meet client needs. Students will research and articulate the value of content creation campaigns to businesses/companies.?Students will create a buyer/customer persona representative of identified target audience.?Students will design and create relevant written and visual content that effectively communicates identified marketing strategies.? Students will also utilise?documentation?as a key research method.?
BSA 602 - Audio Techniques
Students will develop an understanding of producing audio for the creative industries. Students will research and analyse historical and contemporary audio practitioners and their contributions to the evolution of the creative industry. Students will also gain creative and technical skills to effectively capture and manipulate audio for projects.
BSA 634 - Cinematography
Students will research and gain a theoretical understanding and practical experience of the lighting, camera tools and techniques used in digital cinema production?to enhance a practical project. Students will develop their understanding and implementation of visual language within storytelling and marketing concepts. Students will develop skills to an industry standard for both location and studio situations.
Year Three
BSA 701 - Studio Project 1
Students will build knowledge and skills in communications and management strategies to lead a deadline-driven creative project within a team environment. Students will explore and research relevant existing and emerging practices. Students will develop and produce a project utilising and challenging each member’s current technical and aesthetic talent base. Students will explore pipeline/workflow and time management models, while maintaining best health, wellness and safety practices while observing legal and ethical considerations. Students will explore and critically engage in audience research to ensure all concepts and designs are user centric. Students will critically analyse and execute transmedia approaches to release the final project. BSA 702 - Studio Project 2
Students will build knowledge and skills in communications and management strategies to develop or produce a creative project. Students will develop individual or collaborative projects with peers or external partners but must implement individual processes with legal considerations. Students will plan and implement pipelines/workflows that embed researched and evaluated ethics, health, safety, and wellbeing procedures. Students will identify audience to ensure all concepts and designs are user-centric and have clear approaches to brand development and product release. Students will critically analyse and execute transmedia approaches to release their final project.
School Leavers
University Entrance - NCEA Level 3 - three subjects at Level 3, made up of:
14 credits each, in three NZQA University Entrance approved subjects, and
Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and
Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or a package of three numeracy unit standards (26623, 26626, 26627 – all three required)
Mature Applicants
Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work or other experience; or completion of an external or overseas qualification which is considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.
Special Admission
Notwithstanding the above admissions categories, in exceptional circumstances, an applicant below the age of 20 who can show evidence of ability to succeed in the programme may be considered for admission, provided the applicant has successfully completed an approved course or programme which is deemed to prepare graduates for the required academic standard for entry.
An applicant who does not meet academic criteria, may be provisionally admitted to enrol in one or more Year One papers, provided he or she meets the requirements above. Upon successful completion of the papers, the student may apply for special admission or admission by mature entry.
Additional Criteria - Portfolio Requirements
Applicants are required to submit a portfolio of their work with their application as follows:
English Language Requirements
Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following:
NCEA Level 3 with University Entrance, or
an International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English, or
Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL), or
Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction, or
Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction, or
Successful completion of a Bachelors' Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States, or
Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment:
IELTS test - Academic score of 6 with no band score lower than 5.5 TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE) TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18) Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill. OET - Minimum of Grade C or 200 in all sub-tests NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic) Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS Trinity ISE - ISE II with no less than distinction in any band
* New versions of some NZCEL qualifications, and in some cases new qualifications, were published on 13 June 2017. These are intended to replace pre-existing versions and qualifications, which have been given expiring status until discontinued on 31 December 2019. (a) denotes expiring (b) denotes current.
In order to be awarded the Bachelor of Screen Arts the student will have been credited with all required papers and electives as specified in the schedule of papers (360 credits).
The overall programme of study for every candidate requires 360 credits for successful completion of the degree.
Individual papers may have specific pre-requisites or other knowledge/skill requirements, which must be satisfied by all students.
Classes are held Monday to Friday, 9.00am-5.00pm
