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Graduate Diploma in Event Management - Queenstown

Qualification: Graduate Diploma
Level: 7
Dates:

2019 Semester 3: 07 October to 06 December

2019 Semester 4: 16 December to 28 February

2020 Semester 1: 16 March to 15 May

2020 Semester 2: 25 May to 24 July

2020 Semester 3: 03 August to 02 October

2020 Semester 4: 12 October to 11 December

Duration:

One year full-time
Up to five years part-time
Intakes are nine weeks long

Location: Queenstown
Credits: 120

 

Students who have completed a Graduate Diploma in Event Management will critically evaluate and process management information in a range of event environments.  They will apply conceptual and technical skills to cost determination and control in client and contract negotiations.
The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

 

Students who have completed a Graduate Diploma in Event Management will critically evaluate and process management information in a range of event environments.  They will apply conceptual and technical skills to cost determination and control in client and contract negotiations.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

Level 6 papers: complete all of the following:

MGT206 Risk Management and Quality 15 Credits
Students will be provided with a thorough understanding of issues of risk assessment, prevention and intervention in undertaking projects. The related topic of quality control and evaluation is also considered in detail.

On successful completion of this paper, students will be able to:

  • Analyse areas of risk in the project management lifecycle;
  • Undertake a risk analysis and justify conclusions;
  • Compare and contrast problem-solving methods for dealing with problems when they arise in projects and apply them to a specific scenario providing justification for the chosen approach;
  • Analyse the principles of quality control in projects;
  • Examine the common methods of evaluating quality in projects;
  • Develop a quality management plan and undertake, with rationale, corrective action to address a quality management issue in a specific example.

MGT211 The Project Plan and Resources 15 Credits
Students will learn how to go about developing a project plan to industry standards. Students will also develop an understanding of the planning process involving key stakeholders and the value of continuous evaluation and improvement. Students will also consider the principles of resource management.

On successful completion of this paper, students will be able to:

 

  • Apply the principles of strategic planning processes; 
  • Estimate project cost and time; 
  • Evaluate the essential components of a project plan that would meet industry standards; 
  • Critically evaluate project plans; 
  • Prepare an outline of a project plan and examine the principles of resource identification, allocation and management.

 

MGT212 Measuring Performance, Evaluation and Closure 15 Credits
Students will develop an understanding of measuring and monitoring progress and performance in all aspects of a project, including an overview of evaluation methodologies and the tasks involved in bringing a project to closure.

On successful completion of this paper, students will be able to:

 

  • Examine the principles underpinning methods of evaluation; 
  • Evaluate common methods of measuring and documenting the progress of a project; 
  • Analyse a project’s progress; 
  • Undertake corrective action if progress is inadequate and justify approach; 
  • Design performance measurement criteria for a project and effectively execute the necessary steps to bring a project to closure.

 

Level 7 papers – complete all of the following:

MGT302 Contemporary Issues 15 Credits
This paper provides students with the opportunity to demonstrate an advanced knowledge and understanding of various marketing/management/accounting theories and practices applicable to profit and/or non-profit organisations, which reflect the key contemporary issues faced by organisations.

Students will be able to identify, consolidate and evaluate strategic issues studied in earlier parts of the degree and within the current business environment.

On successful completion of this paper, students will be able to:

 

  • Examine and critique contemporary issues relating to organisations and demonstrate familiarity with relevant published works; 
  • Critically reflect on identified contemporary issues facing a specific organisation, including assessing the relevance and potential impacts; 
  • Analyse information needs and recommend appropriate data gathering processes to aid organisational decision-making and planning, for an identified contemporary issue facing a chosen organisation and determine the research area for either their dissertation or advanced research project.

 

MGT305 Advanced Event Management 15 Credits
Students will analyse events and develop an event concept through the planning and development stages, including the proposed marketing and management of it; they will critically evaluate the success or otherwise of an event and reflect on various elements of event management.

On successful completion of this paper, students will be able to:

 

  • Critically evaluate various events; 
  • Critically evaluate the event planning process; 
  • Critically analyse and evaluate the different components involved in organising an event; 
  • Assess consumer behaviour principles and apply them to planning an event; 
  • Critically analyse and evaluate the different components involved in running an event; 
  • Critically assess possible problems within an event; Propose strategies to minimise associated risks; 
  • Plan an event; 
  • Evaluate and critique an event and reflect on event management practices and components in relation to an event.

 

MGT308 Digital Marketing 15 Credits
This paper provides students with specialised knowledge with regards to the application of the digital world as it applies to the marketing environment; Students will critically evaluate the way in which the digital environment has changed the delivery of marketing solutions to create value in the modern business environment.

On successful completion of this paper, students will be able to:

 

  • Analyse current and future digital trends; 
  • Critically evaluate the contribution of digital tools, business models or platforms to the contemporary business environment; 
  • Analyse and justify the key features that a business should consider when selecting digitally based solution to create customer value; 
  • Examine the impact of technology on the marketing mix; 
  • Evaluate the role of digital solutions when combined with innovative breakthroughs to the market; 
  • Critically evaluate a digital tool, model or platform currently being used by a business and develop and justify a strategic digital marketing plan for a business.

 

Level 7 papers (elective) – complete one of the following:

MGT310 Management Dissertation 30 credits
This paper provides students with an opportunity to conduct advanced research into an aspect of management theory or practice by integrating the body of knowledge learnt in management papers.

On successful completion of this paper, students will be able to select a current management issue or applied management problem and formulate an appropriate research objective and research question, plan, organise and implement a research project, select and apply appropriate research methodologies, collect, analyse and interpret research data, write a research report to a professional standard, make an oral presentation of the management-related research project and answer relevant questions raised. 

You are expected to: 
Identify and Investigate a current management issue based on personal interest, benefit to an organisation, popular topic or a gap in research you have identified

Approach

  • Select a current management issue or applied management problem and formulate an appropriate research objective and research question.
  • Select and apply appropriate research methodologies.
  • Collect, analyse and interpret research data.
  • Write a research report to a professional standard.
  • Make a research poster to present your research work
  • Undertake an oral defence presenting key points from your research report and answer relevant questions raised.

Assessments

  1. Introduction and Literature Review
  2. Final Research Report
  3. Research Poster
  4. Oral defence (via Skype)
  5. Reflective Journal

Total Word Count
Approximately 12,000 words

MGT320 Internship 30 credits
This paper provides students with an opportunity to become familiar with the micro and macro operating environments of an organization and to apply the knowledge and skills acquired throughout the course of their degree study.  Using knowledge and skills gained in the first two years of the degree, students will be enabled to present a development/problem-solving proposal in an area relevant to the internship organization. Students will also gain reflective skills through the reflection on the internship and how their personal and professional managerial skills have developed and broadened.

On successful completion of this paper, students will be able to, critically evaluate an organisation’s corporate direction, main activities, and identify and evaluate the internal environment of the internship organisation, evaluate the organisation’s operating environment and the role of the internship organisation within the industry, assess and rationalise to all stakeholders significant issues confronting the internship organisation, specifically an aspect of concern or interest to the organisation’s operation or management, conduct and critically evaluate primary research regarding the specific aspect to be stated, distinguish between critical and non-critical factors impacting on the problem/development, evaluate information and make recommendations for specific development/problem, consider and assess issues for implementing recommendations, critically assess the dilemmas, challenges and problems faced, and how these issues were resolved during the internship, critically evaluate how the knowledge and skills acquired during the degree programme were adapted into practical situations.

You are expected to:
Identify and Investigate a current management issue within your internship organisation

Approach

  • Find an internship placement (this can be in your existing workplace)
  • Collect both primary and secondary information to investigate a significant management issue within the organisation
  • Make recommendations based on the findings and present a development/problem solving proposal
  • Present the reflections and evaluations of the internship project and answer relevant questions raised.

Assessments

  1. Introductory Report (based on the organisation)
  2. Proposal Report including Negotiation Evidence
  3. Research and Strategy Report
  4. Journal
  5. Presentation (via Skype)

Total Word Count
Approximately 12,000 words

This programme is eligible for the Zero Fees Scheme.

  • NO tuition fees
  • 2020 Direct material costs of $1185 (GST inclusive).

International Fees can be found here.

Graduates will be equipped with skills and knowledge to work in a range of event management areas including exhibitions, local government events, sporting events, festivals, product launches and conferences.

Applicants must have obtained at least an undergraduate degree in any discipline, or be a mature student aged at least 20 years and supply evidence of at least three years relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements.  The Programme Manager will use this information to assess whether the applicant is likely to successfully complete the Graduate Diploma.

Meeting the application criteria does not guarantee acceptance into the programme.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand,,Australia,Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment


IELTS test - Academic score of 6 with no band score lower than 5.5
TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill.
OET - Minimum of Grade C or 200 in all sub-tests
NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic)
Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill
Trinity ISE - ISE II with no less than distinction in any band

* New versions of some NZCEL qualifications, and in some cases new qualifications, were published on 13 June 2017. These are intended to replace pre-existing versions and qualifications, which have been given expiring status until discontinued on 31 December 2019. (a) denotes expiring (b) denotes current

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Graduate Diploma in Event Management, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 120 credits as specified in the programme schedule. The timeframe for completion of this programme is five years.

Assessments may include, but are not limited to: tests, assignments, case studies, presentations, reports and final examinations.

Assessments for the Dissertation and Internship papers may also include a research proposal, literature review, research report and presentation.

The following papers in the Graduate Diploma in Event Management require textbooks:

MGT206/ MGT211/ MGT212:
Larson, E. W., Gray, C. F., Honig, B., Baccarini, D., & Dantin, U. (2013). Project management: The managerial process (Asia Pacific edition). Macquarie Park, Australia: McGraw-Hill Australia Pty Ltd.

MGT305:

Silvers, J. R. (2012). Professional event coordination (2nd ed.). Hoboken, NJ: Wiley.

For information and advice about purchasing textbooks, see www.sit.ac.nz/Bookshop.

Please note that textbooks need to be ordered at least 3-4 weeks prior to the commencement of your study

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