A group of southern students are helping keep racing events in regional Southland alive.
Event management students from the Southern Institute of Technology (SIT) have been put in charge of promoting the Wyndham Cup Day races as part of an assessment.
Student Balroop Singh said they were hoping to attract more than 500 people to the event.
"We want more people to come this year than last year."
Events, like the Wyndham Cup Day, were important for the economy of towns in regional Southland, he said.
"It helps build tourism in the area and brings people into the township."
The more people who came into town, the more likely they were to spend money in local businesses and shops, Balroop said.
Fellow student Letesha Townsend said the event had plenty of activities for kids like face painting, and family favourites like the a sausage competition between Edendale, Blue Mountain Butchery and Takatimu Butchers.
About 25 students were working together to distribute and design flyers and help run the event on the day.
SIT tutor Patrice Spencer-Humm said the partnership was a win-win.
"It is really important for students to get first-hand experience, it really extends their learning."
It was also a good way to help support events local to Southland, she said.
Wyndham Cup Day races start at 11am on Sunday, March 12.