Graduate Diploma in Marketing - Invercargill

Qualification: Graduate Diploma
Level: 7

2020 Semester 1: 10 February to 19 June

2020 Semester 2: 06 July to 13 November


One year full-time, part-time study is available

Location: Invercargill
Credits: 120

The Graduate Diploma in Marketing is a one year full-time programme specialising in marketing.

The aim of the Graduate Diploma in Marketing is to give people who already have a degree, or extensive business experience, an opportunity to extend their knowledge in a specialised field, without having to complete a degree.

Compulsory papers                             

MKT372 Strategic Marketing Management

Elective Papers                                     

60 credits from the following list of papers:

CON359 Contemporary Issues

IBS360 International Business

ETH360 Business Ethics

MKT376 Event Management

HTM306 Sustainability in Tourism

MKT374 Applied Research Project – Marketing

45 credits from the following list of papers:                                  
MKT271 Consumer Behaviour

MKT273 Integrated Marketing Communications

MKT275 Marketing Management

MKT276 Services Management Marketing

RES280 Research Methods

Applied Research Project - Marketing - 30 credits (by POM or AL approval only).

This programme is eligible for the Zero Fees Scheme.

  • NO tuition fees
  • Direct material costs of just $60 per paper (GST inclusive)

International Fees can be found here.

Students who have completed the Graduate Diploma in Marketing will have developed skills and knowledge in that specialist business area. The programme provides the theoretical, practical and professional skills appropriate for employment or further study in the sector.

Graduates will be qualified to work in a range of marketing positions, and business consulting in many industries.

Applicants must have obtained at least an undergraduate degree in any discipline or be a mature student aged at least 20 years and supply evidence of at least three years' relevant work experience.  Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements.  The Programme Operations Manager will use this information to assess whether the applicant is likely to successfully complete the graduate diploma programme.

Language Requirements

Applicants from countries with an annual student visa approval rate of at least 80 percent, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having passed an NZQA approved English Proficiency Assessment, or one of the following tests of English language competence in accordance with the NZQA rules below:

  • IELTS test – Academic score of 6, with no band score lower than 5.5
  • TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
  • TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 20)
  • University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill
  • NZCEL – Level 4 with the Academic endorsement
  • Pearson Test of English (Academic) – PtoE (Academic) score of 50
  • City and Guilds IESOL – B2 Communicator with a score of 66

Applicants from countries with an annual student visa approval rate below 80 per cent, whose first language is not English, or who come from a country where the language of instruction in schools is not English must provide evidence that they:

  1. Have gained NCEA Level 3 and met New Zealand University Entrance requirements or
  2. Hold a bachelor’s degree of at least 3 years from New Zealand, Australia, Canada, The Republic of Ireland, South Africa, United Kingdom or United States of America or
  3. Have achieved a Certificate in English Language Teaching to Adults, CELTA or
  4. Have achieved one of the English Language competence tests  specified  above

Every candidate for the qualification of Graduate Diploma in Marketing, is required to follow to the satisfaction of the Board of Studies, a programme of study for a minimum period of one year. Each year of study comprises two 17-week semesters.

The overall programme of study for every candidate requires 120 credits for successful completion of the qualification.

Individual papers may have specific pre-requisites or other knowledge/skill requirements, which may be required to be satisfied by students.