Bachelor of Applied Management (Applied Marketing major)
Bachelor of Applied Management (Applied Marketing major)

Bachelor of Applied Management (Applied Marketing major)

Bachelor of Applied Management

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal, and problem solving skills) in addition to the development of specific business knowledge and skills.

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Key Details
SIT2LRN Distance Learning
Qualification:
Degree
Level:
7
Credits:
360
Duration:

Three years full-time

Up to 10 years part-time

Intakes are 17 weeks long

*Open to returning students only

Study Modes:
Distance Learning
Dates:

2021 Intake 1: 08 February to 04 June - Applications Close 18 January 2021

2021 Intake 2: 29 March to 23 July - Applications Close 08 March 2021

2021 Intake 3: 14 June to 08 October - Applications Close 24 May 2021

2021 Intake 4: 02 August to 26 November - Applications Close 12 July 2021

Fees:

This programme is eligible for the Zero Fees Scheme.

  • No Tuition Fees
  • Direct Material Costs: $7.50 per credit (incl GST) (e.g. $750.00 for 100 credit course)
  • $50 Administration Fee per Application (non-refundable)

International Students

  • $100 per credit

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal, and problem solving skills) in addition to the development of specific business knowledge and skills.

Majors available for the Bachelor of Applied Management programme:

Year 1 Compulsory Papers (all majors)

MGT100 Introduction to Accounting (15 credits)

MGT101 Introduction to Human Resource Management (15 credits)

MGT103 Introduction to Applied Management (15 credits)

MGT104 Introduction to Applied Marketing (15 credits)

MGT105 Business Communications (15 credits)

 

Year 1 Elective Paper List (choose three papers from the following list) (45 credits)

MGT102 Introduction to Business Operations (15 credits)

MGT106 Introduction to Quality Management (15 credits)

MGT110 Workplace Relationships (15 credits)

MGT111 Administration Systems (15 credits)

MGT112 Introduction to Leadership (15 credits)

MGT113 Introduction to Project Management (15 credits)

MGT114 Introduction to Occupational Health and Safety (15 credits)

MGT115 Occupational Health and Safety Strategies (15 credits)

MGT514 Organisational Context of Project Management (15 credits)

MGT515 Introduction to Project Management Methodologies and Frameworks (15 credits)

Elective 1 Elective Paper - to be approved by Programme Manager (15 credits)

 

Year 2 Compulsory Papers for Applied Marketing major (open to returing students only)

MGT201 Marketing Operations (15 credits)

MGT208 Digital Marketing (15 credits)

MGT204 Sales and Promotion (15 credits)

MGT217 Presenting Professionally (15 credits)

MGT216 Market Research and Analysis (15 credits)

Year 2 Elective Papers for Applied Marketing major

Any three electives from Year 2 list below not already taken (45 credits)

 

Year 2 Elective Paper List (to select from as allowed in each major)

MGT200 Management Accounting and Finance (15 credits)

MGT201 Marketing Operations (15 credits)

MGT202 Employment Relations (15 credits)

MGT203 Operations Management (15 credits)

MGT205 Introduction to Strategic Management (15 credits)

MGT206 Risk Management and Quality (15 credits)

MGT209 Managing Human Resources (15 credits)

MGT215 Organisational Behaviour (15 credits)

MGT219 Change Management (15 credits)

MGT221 Strategic Planning (15 credits)

MGT222 Health and Safety in Employment (15 credits)

MGT224 Administration Systems II (15 credits)

MGT225 Occupational Health and Safety Strategies and Organisational Systems (15 credits)

MGT226 Occupational Health and Occupational Safety Training Strategies and Evaluation (15 credits)

MGT227 Occupational Health and Safety Management Practice Leadership (15 credits)

MGT228 Occupational Health and Safety Strategic Planning and Performance Measurement (15 credits)

MGT229 Occupational Health and Safety Intervention Programme Design and Evaluation (15 credits)

MGT235 Agribusiness Economics (15 credits)

MGT236 Agribusiness Strategy and Competitiveness (15 credits)

MGT237 Crop Industries (15 credits)

MGT238 Livestock Industries (15 credits)

MGT622 Fundamentals of Project Management (15 credits)

MGT623 Fundamentals of Project Planning (15 credits)

MGT624 Fundamentals of Monitoring, Controlling and Evaluating the Project (15 credits)

MGT625 Fundamentals of Project Closure (15 credits)

MGT626 Leadership and the Project Manager (15 credits)

MGT233 Life and Career Coaching (15 credits)

MGT234 Executive and SME Coaching (15 credits)

Elective 2 Elective Paper - to be approved by Programme Manager (15 credits)

 

Year 3 compulsory papers for Applied Marketing major (open to returing students only)

MGT301 Business Ethics (15 credits)

MGT702 Research Methodology (15 credits)

MGT306 Reputation and Brand Management (15 credits)

MGT304 Strategic Marketing Management (15 credits)

MGT308 Advanced Digital Marketing (15 credits)

Choose either 310 or 320

MGT310 Management Research Project (30 credits)

MGT320 Internship (30 credits)

Year 3 Elective Papers for Applied Marketing major

Any one elective from either the Year 2 or year 3 lists not already taken (15 credits)

 

Year 3 Elective Paper List (to select from as allowed in each major)

MGT303 Strategic Management (15 credits)

MGT304 Strategic Marketing Management (15 credits)

MGT305 Advanced Event Management (15 credits)

MGT306 Reputation and Brand Management (15 credits)

MGT707 Digital Marketing Strategy and Analysis (15 credits)

MGT308 Advanced Digital Marketing (15 credits)

MGT309 Relationships, Influence and Leadership (15 credits)

MGT312 Advanced Human Resource Management (15 credits)

MGT711 Occupational Health and Safety Sustainability Practices (15 credits)

MGT712 Workplace Health and Wellbeing Strategies (15 credits)

MGT313 Occupational Health Strategic Management (15 credits)

MGT314 Occupational Safety Strategic Management (15 credits)

MGT315 Agricultural and Resource Policy (15 credits)

MGT316 Sustainable Agribusiness Practice (15 credits)

MGT717 Organisational Project Management (15 credits)

MGT718 Project Management in Practice (15 credits)

MGT719 Advanced Project Management Methodologies and Frameworks (15 credits)

MGT720 Consumer Behaviour and Market Trends (15 credits)

MGT721 Event Planning, Finance and Budgeting (15 credits)

MGT722 Event Planning Marketing and Promotion (15 credits)

MGT723 The Dynamics of Employment Regulations (15 credits)

MGT724 Management Skills for a Diverse Workforce (15 credits)

MGT725 Role of Professional Coaching (15 credits)

MGT726 Professional Coaching Relationships and Environment (15 credits)

MGT727 Professional Coaching Tools (15 credits)

Elective 3 Elective Paper - to be approved by Programme Manager (15 credits)

Graduates of the Bachelor of Applied Management with an Applied Marketing major will critically analyse marketing strategies and apply marketing concepts to justify solutions to complex scenarios. These include formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes. They will use reflective practice to inform problem solving, critical review and the communication of information to both lay and expert audiences.

Graduates will be qualified to work in a range of marketing applications, including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management, and key account management.

Prospective students for the programme must meet at least one of the application and selection criteria below:

School Leavers

University Entrance – NCEA Level 3.  Three subjects – at Level 3, made up of:

  • 14 credits each, in three NZQA University Entrance approved subjects, and
  • Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and
  • Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of all three numeracy unit standards (26623, 26626, 26627 – all three required)

Mature Applicants

Be at least 20 years of age when the programme begins, and provide evidence of aptitude or appropriate work experience.

Completion of external or overseas qualifications, which are considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.

Each year of study must be successfully completed before moving on to the next year of the programme.

All prerequisites must be met for individual papers.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following: 

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A¬ level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or

Trinity College  London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in  either New Zealand, Australia­, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor ‘s Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters’ Degree or Doctoral Degree, the language of instruction of which must be in English and which must be  from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and  with all scores achieved in a single test during the two years  preceding the proposed date of enrolment

Degree at Level 7

  • IELTS test - Academic score of 6 with no band score lower than 5.5
  • TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
  • TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
  • Cambridge English Examination -B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169.  No less than 162 in each skill.
  • OET - Minimum of Grade C or 200 in all sub-tests
  • NZCEL - a) Expiring Level   b) Current: a) Level 4 (Academic) b) Level 4 (Academic) 
  • Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 
  • Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill 
  • Trinity ISE - ISE II with no less than distinction in any band

Full time study is classed as completing 60 credits per intake. Full time acceptance into the programme is at the Programme Manager’s discretion. Students who study full time for two intakes per year will complete the qualification (with one major) in three years.

The number of credits selected for part time study should depend on work, family, and other commitments. The recommended maximum number of credits per intake, compared to working hours, are:

  • Working 37 + hours per week = enrol in a maximum of 30 credits per intake
  • Working 20 – 37 hours per week = enrol in a maximum of 45 credits per intake
  • Working fewer than 20 hours per week = enrol in a maximum of 60 credits per intake (full time study).

This is a guide only and will differ from student to student due to individual circumstances.

Students studying part time have a maximum of 10 years in which they can complete the qualification.

Cross credits, credit transfers, and recognition of prior learning

Please refer to the Academic Support page on the SIT website for details regarding cross credits, credit transfers and recognition of prior learning.

https://www.sit.ac.nz/Students/Academic-Support

Additional information

  • As a guideline, one credit equates to approximately 10 hours study within an intake period.  Click HERE to download a Study Load Calculator (spreadsheet).
  • All papers selected within a particular intake must be completed within that intake unless a transfer is requested (conditions apply; see FAQs).
  • Online enrolments are on a year by year basis and students are welcome to apply for multiple intakes in one enrolment.  Further enrolment is the responsibility of individual students.  There is no automatic enrolment rollover. 

All SIT2LRN courses require you to have a computer and Internet access. Students are required to use their SIT webmail only for all SIT2LRN communications. All course materials and information, including assessments and due dates, are located on the online Blackboard system. Once you have been accepted into a programme you will receive an Important Information Booklet that includes information that you can use to familiarise yourself with our online Blackboard learning environment. From the intake start date you will have access to the online course materials to work through.

Facilitator Assistance: During the enrolled intake period, students have email access to Facilitators, who endeavour to respond to emails within 48 hours (week days only). All students are required, within the first two weeks of an intake, to send an email to their Facilitator confirming their start on the programme of study. Students who have not emailed their facilitator or embarked upon their course of study by the end of the 2nd week of an intake, will be Faculty Withdrawn from the programme. Such withdrawals may impact on future access to SIT Zero Fees Scheme and Student Direct Material Costs are still liable for payment.

Progress reports are sent out 6-8 weeks after the end of each intake.

We recommend students new to SIT2LRN read through the Frequently Asked Questions section of our website for further study and enrolment information.

Please use the following checklist to ensure that all relevant information and documentation has been included. Remember, your application will be assessed based on the information that you provide us with.  Processing of your application will be delayed if we need to come back to you for missing information.

  • I have read all sections of the Programme Information on this page
  • I have read the SIT2LRN Frequently Asked Questions section
  • I have met all admission criteria for the programme (found under Application Criteria)
  • I have met all the criteria for individual papers (found under Course Content)
  • I have selected the paper(s) I wish to study
  • I have selected intake(s) (I have selected alternate intakes rather than overlapping intakes)
  • Year one papers must be completed before commencing year two papers and year two papers must be completed before commencing year three papers
  • I know my intended payment method
  • If my organisation/company is paying for my studies, I have a completed and approved purchase order to attach to my online application.  I am aware that should my organisation or company not pay my fees, these will become my responsibility.
  • I have completed and will attach a cross credit form (if applying for a cross credit)
  • New students – I have provided an active NSN in the name I am enrolling in or I have verified ID and will attach it to my online application.
  • New students – I will attach academic documentation (NZQA record of achievement/academic transcripts/certificates).  These do not need to be verified. (If you do not have any academic documentation to support your application, please attach a comprehensive CV outlining your education and work experience).
  • I have computer access,  an Internet connection and access to software to create electronic documents e.g. Microsoft Word or Open Office

What is the Zero Fees Scheme?

The Zero Fees Scheme means we do not charge tuition fees. However, there is a Student Direct Material Cost that you need to pay and a non-refundable administration fee. The administration fee is for processing your application and the Student Direct Material Cost gives you secure access to Blackboard® our online learning environment and to student support services throughout your study with us.

Who qualifies for the Zero Fees Scheme?

  • A New Zealand citizen completing the full qualification or 
  • An Australian citizen/New Zealand Resident or Permanent Resident who will be residing in New Zealand for the duration of your enrolment.

Instructions to help you with your application:

  1. Read the Programme Information on this page and the SIT2LRN Frequently Asked Questions and find out if you meet the application criteria for both the programme and the unit/s you wish to study.
  2. Check your eligibility for Zero Fees. If you are not eligible to study under this scheme, please call
    0800 748 257 for further options.
  3. Complete your online enrolment checking that:

If you are a new student …

  • Provide an active NSN number in the name you are enrolling in (contact NZQA on 0800 697 296 to get your NSN number if you do not know it);
  • If you do not have an active NSN, then attach a copy of your verified ID in the name you are enrolling in.
  • If you are a Resident or Permanent resident of NZ, please provide a copy of proof of residency;
  • Attach all academic documentation to support your application including copies of any certificates of courses you have undertaken / NZQA record of achievement / transcripts / CV;

Attach supporting documents as required and outlined on the previous page.

  1. Please check that you have included all the required information and supporting documents.  Your application will be assessed based on the information that you provide.  Missing information will delay the processing of your application.
  2. Please scan and email all additional documentation to sit2lrn@sit.ac.nz.

What happens next?

  • You will receive an automatic email confirmation when we receive your online application. Processing may take up to three weeks. However, we will get in touch with you sooner if we require further documentation.
  • Once your application has been accepted you will be sent a conditional offer of acceptance with an invoice and instructions on how to make payment.
  • Once we have received your payment (or if you have opted to pay by Credit Card, Student Loan or Purchase Order) you will be sent an Enrolment Confirmation Letter and Important Information Booklet. Closer to the start of the intake you will receive a Time To Get Started Letter which will give you all the necessary information, tools and guidance to start your study with us.

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Bachelor in Applied Management, Applied Marketing Major, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 360 credits as specified in the programme schedule. The timeframe for completion of this programme is ten years.

Further educational opportunities for graduates may include enrolling in postgraduate study, for example the SIT Postgraduate Diploma in Business Enterprise, and the Postgraduate Certificateand Diploma in Applied Management.

Assessments for this programme may include, but are not limited to:

  • Tests
  • Assignments
  • Case studies
  • Presentations
  • Reports
  • Final examinations

Third year students may also be required to complete a research proposal, literature review, research report, and/or presentation as part of their Research Project or Internship.

All requirements for assessment must be submitted by the advised time and date. Late assignments will not be accepted unless an extension has been requested by the student and granted by the facilitator, in writing, before the due date.

For more information on required and recommended textbooks for this course please refer to the textbook list here

Please note that textbooks need to be ordered at least 3-4 weeks prior to the commencement of your study

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