Graduate Certificate in Applied Marketing

Graduate Certificate in Applied Marketing

Graduate Certificate in Applied Marketing

Graduate Certificate in Applied Marketing

Improve your marketing career with the Graduate Certificate in Applied Marketing. Learn advanced strategic planning, analysis, marketing skills and implementation tactics and help get your career to the next level.

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Key Details
SIT2LRN Distance Learning
Qualification:
Graduate Certificate
Level:
7
Credits:
60
Duration:

17 weeks full-time

Up to three years part-time

Intakes are 17 weeks long

Study Modes:
Distance Learning
Dates:

2024 Intake 1: 12 February to 07 June - Applications Close 29 January 2024

2024 Intake 2: 18 March to 12 July - Applications Close 11 March 2024

2024 Intake 3: 24 June to 18 October - Applications Close 10 June 2024

2024 Intake 4: 29 July to 22 November - Applications Close 15 July 2024

Fees:

Fees Free

First year of tertiary study

Tuition Fee: $0    Check eligibility

 

SIT Zero Fees Scheme

  • Tuition Fee: $0   Check eligibility
  • Direct material Cost: $7.00 per credit (incl GST)

(e.g. $700 for 100 credit course)

 

International Fees

$12500

 

Unsure which one is for me? Check Fees Eligibility Check my options

 

     

The aim of the Graduate Certificate in Applied Marketing is to provide students who already have a degree, or extensive applicable experience, with theoretical and applied knowledge in Applied Marketing, which can be used in professional practice or further advanced study in this area.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

You will learn to:

 

  • Strategically analyse market information in order to apply and develop market research, 
  • Develop marketing plans, promotional campaigns and cost effective budgets. 
  • Solve problems, both independently and as part of a team.

 

Compulsory papers

MGT602 (MGT201) Marketing Operations (15 credits)

Students will consider marketing activities in the context of quality and customer service and in the setting of marketing strategies to enable marketing objectives to be met.

On successful completion of this paper, students will be able to:

  • Examine the effect quality and customer service has in relation to specific marketing activities.
  • Assess the influences of quality and customer service on marketing mix decisions.
  • Develop marketing objectives and prepare marketing strategies for a specific organization.
  • Formulate quality standards and customer service strategies for marketing operations.

MGT704 (MGT304) Strategic Marketing Management (15 credits)

This paper provides students with a comprehensive understanding of marketing strategy relevant to contemporary organisations and markets.

On successful completion of this paper, students will be able to:

  • Critically analyse the key principles of marketing strategy development and evaluate the processes for successful marketing strategy implementation.
  • Conduct a strategic customer, market, and environmental analysis, including the application of scenario planning.
  • Compare and contrast marketing strategies for new and growth markets and assess marketing strategies for hostile and declining markets.
  • Critically discuss the key emerging issues in modern day marketing strategy.

MGT706 (MGT306) Reputation and Brand Management (15 credits)

This paper provides students with an understanding of what the components of reputation and brand are and how these are protected in a political setting. Students will also be able to develop strategic tactics for brand protection.

  • Compare and contrast how corporate reputation is measured by a variety of stakeholders, both internal and external.
  • Critically examine the evolution of corporate reputation and analyse the opportunities and challenges facing business in the digital age.
  • Critically analyse a brand and its components to develop, justify and evaluate strategies for brand protection.
  • Evaluate strategies to manage brands for continued growth and profitability with specific consideration to corporate social responsibility.

MGT720 Consumer Behaviour and Market Trends (15 credits)

This paper critically evaluates the concepts and theories that drive consumer behaviour, how socio-economic factors influence consumer decision making, how consumers respond to marketing and promotion trends and how organisations can utilise consumer behavour trends to effectively market a product or service.

On successful completion of this paper, students will be able to:

  • Critically evaluate concepts and theories underpinning consumer behaviour.
  • Assess the impact of group social and cultural influences on consumer behaviour and decision making.
  • Critically evaluate the effectiveness of various advertisements and promotions and their attempts to influence the behaviours of consumers.
  • Analyse the trends in consumer behaviour, and apply them to the marketing of an actual product or service.
»Please click the "Assessments" tab for more detailed information about assessment requirements.

Recent graduates of the Graduate Certificate in Applied Marketing have gained employment in marketing roles in private and public sectors including education and retail.

Applicants must have obtained at least an undergraduate degree in any discipline. or be a mature student aged at least 20 years and supply evidence of at least three years relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements.  The Programme Manager will use this information to assess whether the applicant is likely to successfully complete the Graduate Certificate.

Meeting the application criteria does not guarantee acceptance into the programme.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand,,Australia,Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment


IELTS test - Academic score of 6 with no band score lower than 5.5 
TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE) 
TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18) 
Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill. 
OET - Minimum of Grade C or 200 in all sub-tests 
NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic) 
Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 
Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS 
Trinity ISE - ISE II with no less than distinction in any band

* New versions of some NZCEL qualifications, and in some cases new qualifications, were published on 13 June 2017. These are intended to replace pre-existing versions and qualifications, which have been given expiring status until discontinued on 31 December 2019. (a) denotes expiring (b) denotes current

Full time study

Full time study is completing 60 credits per intake. Students studying full time will complete the Graduate Certificate within one intake.

Full time acceptance into the programme is at the Programme Manager’s discretion.

Part time study

The number of credits selected per intake will depend on work, family, and other commitments. The recommended maximum number of credits per intake, compared to working hours, are:

  • Working 37+ hours per week = enrol in a maximum of 30 credits per intake
  • Working 20 – 37 hours per week = enrol in a maximum of 45 credits per intake
  • Working fewer than 20 hours per week = enrol in a maximum of 60 credits per intake (full time study).

Cross Credit

If you have completed the National Diploma in Business (Level 6) through SIT2LRN within the last five years, you may be able to have some of your study credited towards this programme.

Please contact SIT2LRN to discuss, or download the cross credit application form: http://www.sit.ac.nz/Students/Academic-Support

Additional information

  • As a guideline, one credit equates to approximately 10 hours study within an intake periodClick HERE to download a Study Load Calculator (spreadsheet).
  • All papers selected within a particular intake must be completed within that intake unless a transfer is requested (conditions apply; see FAQs).
  • Online enrolments are on a year by year basis and students are welcome to apply for multiple intakes in one enrolment.  Further enrolment is the responsibility of individual students.  There is no automatic enrolment rollover. 

All SIT2LRN courses require you to have a computer and Internet access. Students are required to use their SIT webmail only for all SIT2LRN communications. All course materials and information, including assessments and due dates, are located on the online Blackboard system. Once you have been accepted into a programme you will receive an Important Information Booklet that includes information that you can use to familiarise yourself with our online Blackboard learning environment. From the intake start date you will have access to the online course materials to work through.

Facilitator Assistance: During the enrolled intake period, students have email access to Facilitators, who endeavour to respond to emails within 48 hours (week days only). All students are required, within the first two weeks of an intake, to send an email to their Facilitator confirming their start on the programme of study. Students who have not emailed their facilitator or embarked upon their course of study by the end of the 2nd week of an intake, will be Faculty Withdrawn from the programme. Such withdrawals may impact on future access to SIT Zero Fees Scheme and Student Direct Material Costs are still liable for payment.

Progress reports are sent out 6-8 weeks after the end of each intake.

We recommend students new to SIT2LRN read through the Frequently Asked Questions section of our website for further study and enrolment information.

Please use the following checklist to ensure that all relevant information and documentation has been included. Remember, your application will be assessed based on the information that you provide us with.  Processing of your application will be delayed if we need to come back to you for missing information.

  • I have read all sections of the Programme Information on this page
  • I have read the SIT2LRN Frequently Asked Questions section
  • I have met all admission criteria for the programme (found under "Application Criteria")
  • I have met all the criteria for individual papers (found under "Course Content").
  • I have selected the paper(s) I wish to study
  • I have selected intake(s) (I have selected alternate intakes rather than overlapping intakes)
  • I know my intended payment method
  • If my organisation/company is paying for my studies, I have a completed and approved purchase order to attach to my online application.  I am aware that should my organisation or company not pay my fees, these will become my responsibility.
  • New students – I have provided an active NSN in the name I am enrolling in or I have verified ID and will attach it to my online application.
  • New students – I will attach academic documentation (NZQA record of achievement/academic transcripts/certificates).  These do not need to be verified. (If you do not have any academic documentation to support your application, please attach a comprehensive CV outlining your education and work experience).
  • I have computer access, an Internet connection and access to software to create electronic documents e.g. Microsoft Word or Open Office

What is the Zero Fees Scheme?

The Zero Fees Scheme means we do not charge tuition fees. However, there is a Student Direct Material Cost that you need to pay. The Student Direct Material Cost gives you secure access to Blackboard® our online learning environment and to student support services throughout your study with us.

Who qualifies for the Zero Fees Scheme?

  • A New Zealand citizen completing the full qualification or 
  • An Australian citizen/New Zealand Resident or Permanent Resident who will be residing in New Zealand for the duration of your enrolment.

Instructions to help you with your application:

  1. Read the Programme Information on this page and the SIT2LRN Frequently Asked Questions and find out if you meet the application criteria for both the programme and the unit/s you wish to study.
  2. Check your eligibility for Zero Fees. If you are not eligible to study under this scheme, please call 
    0800 748 257 for further options.
  3. Complete your online enrolment checking that:

If you are a new student …

  • Provide an active NSN number in the name you are enrolling in (contact NZQA on 0800 697 296 to get your NSN number if you do not know it);
  • If you do not have an active NSN, then attach a copy of your verified ID in the name you are enrolling in.
  • If you are a Resident or Permanent resident of NZ, please provide a copy of proof of residency;
  • Attach all academic documentation to support your application including copies of any certificates of courses you have undertaken / NZQA record of achievement / transcripts / CV;

Attach supporting documents as required and outlined on the previous page.

  1. Please check that you have included all the required information and supporting documents.  Your application will be assessed based on the information that you provide.  Missing information will delay the processing of your application.
  2. Please scan and email all additional documentation to sit2lrn@sit.ac.nz.

What happens next?

  • You will receive an automatic email confirmation when we receive your online application. Processing may take up to three weeks. However, we will get in touch with you sooner if we require further documentation.
  • Once your application has been accepted you will be sent a conditional offer of acceptance with an invoice and instructions on how to make payment.
  • Once we have received your payment (or if you have opted to pay by Credit Card, Student Loan or Purchase Order) you will be sent an Enrolment Confirmation Letter and Important Information Booklet. Closer to the start of the intake you will receive a Time To Get Started Letter which will give you all the necessary information, tools and guidance to start your study with us.

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Graduate Certificate in Applied Marketing, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 60 credits as specified in the programme schedule. The timeframe for completion of this programme is three years.

Assessment Information


 

 MGT602

Marketing Operations

Due date

Weighting

Word count

(approx.)

Style

Assignment 1

Week 6

20%

1800 words

Report

Assignment 2

Week 13

35%

3000 words

Report

Assignment 3

Week 17

35%

2400 words

Report

5 Discussion Activities

Week 1 - 15

10%

Variable

Short answers

 

 MGT704

Strategic Mktg Mgmt

Due date

Weighting

Word count

(approx.)

Style

Assignment 1

Week 8

25%

2200 words

Essay

Assignment 2

Week 11

25%

2200 words

Essay

Assignment 3

Week 14

20%

1800 words

Essay

Assignment 4

Week 17

20%

2000 words

Essay

2 Discussion Activities

Week 2 & 15

10%

Variable

Short answers

 

 MGT706

Reputation & Brand Mgmt

Due date

Weighting

Word count

(approx.)

Style

Assignment 1

Week 6

30%

1200 words

Essay

Assignment 2

Week 11

30%

1800 words

Essay

Assignment 3

Week 17

30%

2000 words

Essay

4 Discussion Activities

Week 4 - 13

10%

Variable

Short answers

 

 MGT720

Consumer Behav. & Mkt Trends

Due date

Weighting

Word count

(approx.)

Style

Assignment 1

Week 7

30%

2000 words

Essay

Assignment 2

Week 14

30%

2000 words

Essay

Assignment 3

Week 17

40%

3000 words

Essay

 

For more information on required and recommended textbooks for this course please refer to the textbook list here

Please note that textbooks need to be ordered at least 3-4 weeks prior to the commencement of your study

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